2015 Cleaning Trends!
Heres a list of the TOP 5 Impacts on the Cleaning industry!
Above all, a cleaning product must be effective and live up to the promise made on the pack. Although essential, cleaning can be time-consuming so products which complete the task quickly and to a high standard are favorable.
While a number of customers in more developed regions are willing to pay more for a product if it performs better, others may prefer cheaper products, and will accept a certain reduced level of performance.
3. Ease of use
Consumers have increasingly busy lifestyles, so products which make the process of gaining a spotless home more quickly and at minimum effort are becoming increasingly popular. Identifying ways to make products as intuitive and easy to use as possible will be key to succeeding in this market.
4. Environmental awareness
Consumers in developed economies have become more aware of how their everyday activities are affecting our world. They are considering how the extraction, manufacture and disposal of cleaning products has a major effect on their energy and water consumption, and are looking for ways to minimize their wider impact.
5. Fragrance, aesthetics and packaging
As the market becomes more saturated, differentiators such as an attractive packs or pleasant fragrances have increased shelf appeal and can influence buyer's quick purchasing decisions.
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